Our Big Fairtrade Adventure

C4 Sunday 17 Feb 2008 7.00PM
C4 Thurs 21 Feb 2008 3.20AM


Martha, Robin and Diko's Big Fairtrade Adventure

Martha, Robin and Diko, aged 14 and 15, are pupils at Cheney School in Oxford. Environmental and ethical issues form an important part of their school's curriculum. The school has its own fair trade club and has recently been awarded with an Eco-School Green Award.

Ultra cheap clothes

They're angry at how their school uniforms are made and at what they see as the greed of the high street clothes shops, where the workers seldom benefit financially from the clothes they make.

India here we come

So, they are embarking on a mission of a lifetime to India to redress the balance. They are seeking the means to make their own ethical school shirt to sell to their fellow pupils back home. As Martha explains, "We don't want our school shirts to be made in a sweat shop. We want to be sure the workers who made them were treated fairly and paid well. Our mission in India is to make an ethical school shirt. One we can be proud of."

Touching cotton for the first time

During the course of their road trip through the cotton fields and factories, they experience at first hand the darker side of the garment industry - and they are stunned when they discover that the average annual wage for an Indian worker is £493. Robin is particularly shocked as he reveals he gets double that in pocket money alone.

Surprises and shocks at a local cotton field

Deep in the Indian countryside at a local cotton field, the teenagers discover that some of the workers there are as young as nine. Rather than attend school like their Oxford contemporaries, these Indian children spend their days bent double over the fields working for 60 pence a day. The girls in the field show the teenagers how they pollinate each cotton plant individually by hand. They do this twelve hours a day, seven days a week, come rain or shine.
Martha and Diko are further stunned when an Indian worker explains that only the girls do this, not boys or men, as it is felt that the males cannot bend down for as long a time as the females. From this moment on, it really begins to hit home to the Oxford threesome how different their lives could have been had they simply been born somewhere else.

No Fairtrade = Low Price for Cotton + Pesticides + Bad Health

Next stop: Warangal, the heart of one of India's huge cotton growing areas, where every shop there seems to sell chemical pesticides. It transpires that there is no fair trade there, so the farmers earn a very low price for their crops. In order to try to grow more cotton, they use lots of chemical pesticides but they do not take precautions like covering their faces or their bodies. This can have severe health consequences, particularly when they spray in the hot sun. As local fair trade campaigner B A Hepsibah explains to the teenagers. "They develop nausea, sickness and some, they'll have nervous problems."

Reality shock

Many of the pesticides they use here are so harmful that they are banned in UK. Yet they are used by most of India's four million cotton farmers. B A Hepsibah leads the shell-shocked threesome back to the village to show them the physical realities of how these pesticides have affected people here. They see youngsters who have been blinded and crippled as a result of the chemicals.
Martha, Robin and Diko are clearly upset by what they see and learn. "It's terrible to think that the clothes we buy back home could be responsible for harming people in that way," says Martha. "It makes us more determined than ever to make a difference."

Fairtrade cotton at last

The teenagers finally discover that Indian farmers and workers do not have to be exploited. After another eight hours on the road, they finally reach a place where fair trade cotton is grown, in the remote Indian village of Choupanguda.

Organic cotton farming

Kusum Rao, the head farmer, shows them around and explains that all the cotton grown here is fair trade, which means the farmers get a better price for their crops. The cotton is also organic, which means they do not use any chemical pesticides. Kusum Rao is now receiving a fair price for his crop and measures have also been adopted to protect the environment and prevent the local children from working in the fields.

Hanging out in Choupanguda

Time to meet the locals... and reflect. "Fairtrade and organic is about a lot more than having a label on your clothes. It really affects people's lives."

Searching for a factory to make their ethical school shirt

Now they have their fairtrade organic cotton, the teenagers have to find a factory to make their shirt. So they travel to Tirupur the garment capital of India.

Which factory will finally make our school top?

The threesome visit factories where good working conditions are guaranteed, and in the end they have the choice of two ethical organisations which are prepared to produce the very garment that they are after - an ethical and cool school top! But which one is most in-keeping with what their trip is all about?

Decisions, decisions...

Making their final decision proves to be a complex task.

£4 per shirt

The girl's and boy's shirts are finally made - for just £4 each. The order is placed.

Back in England...

Back in England, our adventurers tell their school all about Martha, Robin and Diko's Big Fairtrade Adventure.

Who wants to buy an ethical school shirt?

Their final worry... will they be able to convince their classmates to actually buy one?
Now, if they can produce an organic, ethically-made school shirt, why can't the big high street brands do the same?

The Adventurers' Insight

Meet Martha Schofield, Diko Blackings and Robin Benn, three 15 year old students from Cheney High School in Oxford. Last summer, along with their teacher chaperone Ms Pippa Whittaker, they had the trip of a lifetime when they went to India to create a boy’s and girl’s school shirt in the most fair and ethical way possible...

From the cotton seeds, to the cotton fields, to the factories, they witnessed the journey of a simple school shirt and the experiences they had along the way were sometimes shocking and unexpected.
Check out our unique insight into their trip.

Martha Scholfield

My favourite moment was meeting the little kids from the charity SAVE, they were all so gorgeous and I felt it was really moving. Seeing the effects of pesticides on cotton farmers and their community was probably the most upsetting part of the trip for me. I learnt so much in India and found that fairtrade is extremely complicated and there’s no simple answer.
I’ll never forget the people we met and I’m so thankful for the experience.

Diko Blackings

Since getting back from India I try and be more involved with fairtrade stuff and I’m much more appreciative about everything I have. It was such an amazing experience I’d love to go back for a gap year.
I was very shocked at how badly some of the women are treated in the commercial factories and the struggles they go through. It was also unbelievable the attention we got from shop assistants when we went to a department store one day after filming – we felt like Paris Hilton, it was weird!!!
Martha and I did make one new best friend in India – Hand Sanitiser, we were obsessed!! But none of us got ill, so it must have helped.

Robin Benn

After a trip like this, you begin to appreciate the work that has gone into every item of clothing you own, and before you go into a shop, you consider whether it's right to buy clothes that have been made thanks to the suffering of millions of people in countries like India.
It’s such an amazing country, and I've learnt so much there, experiencing what we did has changed me for the better and I’m so glad we were given the chance.

Pippa Whittaker
The experiences that Martha, Diko and Robin had in India, and the people they met, have clearly had a profound effect on them. I was really impressed how they handled even the difficult situations.
My personal highlights have to be the thanksgiving festival in the organic cotton village and the Hindu festival in KV Kuppam, where the girl’s will be having their shirts made. But what I found most interesting was to see that so many of the children we met who had nothing were so smiley, happy and positive - a lesson for us all I think.


Related Links


Cheney School Oxford

www.cheney.oxon.sch.uk
Martha, Diko and Robin's school.

 

Century Films
http://www.centuryfilmsltd.com/fairtrade.htm